Our Experts

Our highly experienced team is capable of delivering the best. Here are a few details about them

The co-founder.

With a rich experience of more than one and a half decades, the co-founder of Crayfish has achieved some valuable distributor relationships across the country having expertise in envisaging and pitching FMCG brand presentations.

With a rich experience of more than one and a half decades, the co-founder of Crayfish has achieved some valuable distributor relationships across the country having expertise in envisaging and pitching FMCG brand presentations. After having developed a knack for planning of business, taking care of P&L, cash flow and consumer insights & responsiveness our co-founder is always prepared to take challenges head on.

One among the pioneering forces of our team, our cofounder has a natural skill to create business networks and make fruitful partnerships. His technical knowledge extends from creating and analyzing strategies to understanding the requirements of deals, handling financial challenges and coming up with alternative strategies. This professional is blessed with unmatchable interpersonal skills and the ability to identify business prospects particularly M&A opportunities.
Always leading Crayfish from the fore, our co-founder is a highly motivated, go-getter personality who does not shy away from something new such as start-up culture

Creative Director.

With a strong creative and technical backing, our creative director is a magic worker in the true sense of the word.

With a strong creative and technical backing, our creative director is a magic worker in the true sense of the word. Along with mastery in Adobe Creative Suite, our expert also has a close understanding of user personas, flows and preferences. This is something that helps in creating digital designs that hold connect and appeal with target audiences. The frontend web development and the UI/UX designs are seamlessly created by our expert to satiate client requirements.

Our creative director has an expertise in creating new design concepts as well as re-working on old ones. The veteran in design also has the versatility to plan designs for varied platforms right from mobiles to dashboards and even e-commerce portals. Communication is a strong point for our creative head, which is why understanding client needs and strategizing design ideas in accordance with business goals becomes easy.

Social Media & Digital Marketing Strategist.

Our new age expert stops at nothing when it comes to marketing through the social media platform.

Our new age expert stops at nothing when it comes to marketing through the social media platform. Ranging from LinkedIn, Twitter, Facebook, Google+ and Instagram to YouTube, our expert has a strong grip on it all.
The strategist takes care of all the social media activities that include creation of appropriate to posting them on relevant platforms at viable times.

Being able to modify the voice and tone of the different campaigns is something that our social media strategist is an expert at. Our expert ensures that market opportunities are grabbed and egged on with the help of digital channels and social media increasing engagement and stickiness.

Retail Expert.

Our expert has a natural flair for formulating strategies for marketing and sale particularly in rural and tier II and III regions.

Our expert has a natural flair for formulating strategies for marketing and sale particularly in rural and tier II and III regions. He understands the demand of the target audiences by running market researches and studying the acceptability of various CPG brands. Initiatives are also made to identify the key influencers in the local markets and how they can be used to better sales.

Apart from planning of strategies our retail wizards also make sure to implement them in the most effective and efficient manner possible. With the help of innovative methods and practices, head turning marketing ideas are implemented in the rural regions. His expertise ensures that the marketing efforts are made to achieve results. With the help of distributor and dealer contributions and performances, a detailed evaluation of strategies is run. This professional also make sure to keep all the involved parties in a single loop to maintain result oriented efforts.

Foot Soldiers.

Our foot soldiers or rural assistants help in identifying and developing primary as well as secondary dealer networks in Tier I and Tier II cities.

Our foot soldiers or rural assistants help in identifying and developing primary as well as secondary dealer networks in Tier I and Tier II cities. They make sure to handle their networks in order to be able to achieve sales targets for their region. Other functions that the foot soldiers carry out include carrying out promotional activities and improving dealer operations.